We Build What America Eats Next

Accelerator • Angel • Fund

Assorted snacks and beverages including a bag of salt and vinegar pita chips, Caribbean passion fruit and guava drinks, a bag of Jess & Ben's beef tallow fries, a bag of Maspana veggie empanadas, a can of Zenjoy lavender black tea, a bottle of Just Ice Tea peach oolong tea, a Pack Snacklins garden variety ranch chips, and a can of WTRMLN WTR original watermelon water.
Contact Us
The founder of Just Ice Tea, Seth Goldman giving his keynote speech at an event.
The founders of Jesse & Ben's fries, holding a bowl of house cut fries, the other tossing a bag of Jess & Ben's product in the air, in front of a metallic background.
Luis, Founder of Caribe Juice & WTRMLN WTR

Who We Are

First Run backs and builds the next generation of food brands from day one.

We operate across three integrated pillars:

  • First Run Accelerator — builds and validates companies early

  • First Run Angel Network — invests at the point of conviction

  • First Run Fund — scales the winners

Through Early Access, Customer Obsession and our Go To Market expertise, we build the next big consumer brands. We see what works early, then invest before the rest of the market and double down on the winners.

Our Formula

Early Access

We meet founders at the idea stage through the First Run Accelerator and build with them.

Customer Obsession

We back founders who are obsessed with the customer. Better products come from fast, direct customer feedback.

Go To Market

Nobody knows GTM like we do. We help founders develop products, refine recipes, and get them on to shelves.

Select Portfolio Investments

Logo of Snacklins in black text on a white background.
Zenjoy logo with a purple floral design above the name
Vegetable + Butcher's circular logo with a black border containing the letters 'v + b' in black on a white background.
Blue background with white text that reads 'Ice Cream Yala Greek'.
Jesse & Ben's logo in stylized cursive font.
WTRMLN WTR black and white logo.
The Woodfire Brands' logo in black and white.
A green tea leaf with black text overlay that reads 'Just Ice Tea'. This is the Just Ice Tea Logo
The Maspanadas favicon logo in red with the design of an empanadas and an M at the center.
True Made Foods Logo

Get Involved

We love working with people who are serious about building the next big consumer brand.

Founders

We back early founders building winning products. Reach out to see if you’re a fit for our Accelerator, Angel Group, or Investment Fund.

Investors

There’s lots of ways to get involved as a consumer investor whether that’s joining our angel group, investing in our fund, or collaborating on deal flow.

Reach Out