Pitch us
No warm intro needed. We built First Run so the best food founders don't have to know somebody — they just have to be building something people want to eat.
Tell us what you're making. A real person reads every pitch.
Three ways in — pick the closest.
The Accelerator
You have a product — or a recipe and the will. We build with you: production, pricing, packaging, the first shelf.
The Angel Network
You have real customers and repeat purchase. Our members invest directly, typically alongside the round you're putting together.
The Fund
You've proven demand and margins. We invest to help take you from regional to national.
Not sure? Pick the closest. We route every pitch to the right place anyway.
We back signals.
We back a recognizable set of signals — and we pass when they're missing.
- Founder obsession. You watch customers, not trend reports.
- A product people buy twice. Repeat is the only vote that counts.
- Premium price, earned. Margin should come from how good the product is — not how cheap the inputs are.
- Coachability. We work shoulder-to-shoulder. It only works if you want that.
The honest list.
We're probably not your investor if you're building:
- Restaurants or single-location concepts
- Pure foodservice
- Supplements
- Anything we can't put on a retail shelf or into eaters' hands
The process, in plain terms.
We read it. Every pitch, by a partner — not a screener.
If there's a fit, you'll hear from us within two weeks to schedule an introductory call.
First call: 30 minutes with a partner about the product, the customer, and the numbers.
From there: an Accelerator working session, an Angel Group presentation, or Fund diligence — depending on your door.
Tell us about your company.
We review every submission carefully. We're selective about who we work with — not to exclude good founders, but because deep partnership requires genuine alignment. This takes about 15–20 minutes; have your deck ready to upload.
Thanks — we've got it.
Your submission is in. A partner reads every pitch, and if there's a fit you'll hear from us within two weeks to set up an introductory call. Questions in the meantime? hello@firstruncpg.com