90 DAYS
TO SHELF.
90 DAYS
TO PROVE IT.
We meet you at the idea stage and build the brand with you — inside our own manufacturing, distribution, and retail infrastructure.
Six months. One playbook.
Most food brands
die between
the kitchen
and the shelf.
Not because the product is bad. Because nobody solved manufacturing, margins, and distribution before the money ran out.
On real shelves in 90 days. Proof in the next 90.
Here’s the playbook.
Product, pricing, packaging and your first production run — ready for any retailer.
Goal: get a product built to work for any retailer or distributor — in hand, priced right, and ready to ship.
Diagnostic & Category Fit
Competitive read · value prop · what we’d underwrite
Product & Packaging
Formulation in our facility · shelf-ready design · spec lock
Production & Pricing
40–50% gross · small batch · demo testing
First Production Run
Built for any retailer and distributor
On real shelves with real customers, until the numbers say it's worth scaling.
Goal: prove your product is worth scaling — customers who come back, margins that hold up, and the traction to earn real distributor and investor interest.
Local Launch & First Doors
Intros & demos · door-to-door selling · first product on shelf
Expanding
Local sales push · build real sales history
Margin Reality & Proof
First real margin check · confirm the three goals with field numbers
Distributor Intros & Underwriting
Warm distributor introductions (only with real sales) · intro to angel group
We’ll know it
worked when you
hit three things.
Hundreds of Brands. Years of Operating Experience. The Successful Ones All Achieved Them.
Customer
Obsession
First purchases can be bought. Fifth purchases can’t. We want reorders before ad spend.
Healthy
Margins
Profitable from price, not promotions. 40–50% gross margin, trade & marketing under 25%.
Low
Competition
Do the hard thing early — a category few startups even try — and the aisle is yours.
And it doesn’t
end there.
Hit the three signals and let’s get you in front of our angel network.
Accelerator
Product, pricing, packaging, the first shelf. We build alongside you from day one.
Angel Network
A network of operators and founders that backs brands the moment conviction is earned.
Fund
We double down on what works — taking proven brands from regional to national.
The Short List.
- 01 Wins on product, not promotions.
- 02 Belongs in the aisle (or the freezer).
- 03 Moves fast with people who’ve done it.
- 04 Ready to do the hard things.
Tell us what you’re building.
We dig in together.
See the kitchen and the system.
You’re in the cohort.
Rolling applications — no deadlines to wait for.
Building something
people love to
eat?
Share what you’re building. We’re looking for the next brands America chooses to eat.