We scale the winners

The First Run Fund invests in founder-led food and beverage businesses that have proven customer demand, strong margins, and clear traction in a big market.

Maspanadas launch in Weis Market

Our Unique Pipeline Ecosystem

Food is different. The best brands do not exist at Series A and capital alone does not create winners.

To generate real returns in food, you have to build brands early led by winning founders with great products and good margins.

This is why we built the First Run pipeline the way we did. We leverage our three integrated pillars - Accelerator, Angel Network, and Fund - to identify, back, and scale the next generation of food brands from day one.

A horizontal arrow diagram with three large red circles labeled from left to right as Discovery, Angel, and Venture, connected by black arrows.

We Build Winners

We start at the idea stage and work alongside founders to turn strong products into real businesses.

We see what works early across product, margins, and velocity through the First Run Accelerator and the First Run Angel Network, then invest before the rest of the market and double down on the winners. 

Select Portfolio Investments

WTRLMN WTR Logo
Snacklins logo
ZenJoy Logo
Woodfire Brands Logo
Jesse & Ben's logo.jpg
Just Ice Tea logo in black with a green tea leaf in the background
True Made Foods Logo
vegetable_and_butcher_logo.jpg
Maspanadas Logo
Yala Ice Cream Logo

Get Involved with First Run

For Founders

Interested in pitching our Fund? Reach out to our team to see if your brand is the right fit. 

For Investors

There's lots of ways to get involved as an investor. Reach out to learn more about our Fund, Angel Network, or collaborating on deal flow.